We work in a Instagram management for a company that probably 95% of their content is generated by the users.

But why we’ve decided that? What’s the point of create (almost) no content for it?

User-Generated Content (UGC) can be a huge asset to content marketers if leveraged properly. Smart marketers have recognized UGC as hot, with good reason. According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content more than they trust traditional advertising.

According to Curata research, content marketers consistently cite insufficient resources as their greatest content marketing challenge. UGC can save your organization time, financial resources, and boost your credibility, by outsourcing content creation to users.

But there’s more, as:

1 . UGC is part of Content Curation Family

  Content curation involves sourcing, annotating, and sharing the best and most relevant third party content with your audience.

If you’re not already familiar with some of the benefits of content curation, here are a few to get you up to speed:

• Build brand awareness
• Establish credibility as a thought leader
• Streamline lead nurturing
• Boost social media metrics
• Support lead generation

2. Boost Social Media Reach and Growth

UGC campaign on social is an excellent strategy to strengthen your brand and build customer relationships.

There are some strategies that encourage user-generated content on social include:

• Create a custom hashtag or photo contest on Instagram
• Ask a question or create a challenge on Twitter or Facebook
• Launch a video contest

3.Gain Audience Insights

User-generated content is a gold mine of data – an advantage that’s often overlooked. Analyzing the content your audience shares can generate key insights. This helps you better understand your audience and what they find engaging.

4. Discovery Unique Content

Your audience will produce many and different content. Take advantage of this “outsider” perspective. These photos, videos, reviews, blog posts and more offer a fresh take and a varying point of view. UCG keeps content interesting.

It also encourages new audiences to join the fun and loyal users to stay engaged.

So that’s all. There are many reasons we love UGC, we just leave here some of them.
Take advantage of your audience and their creations. They are the main reason of our job and they will feel glad if we use some of their inspiration as so they can feel included like part of the family.