Imperfect, hand-drawn design elements inject emotion and humanity into websites, which users seem to be craving after seeing perfected yet impersonal graphics dominate web designs for years.

In 2020, adding some hand-drawn realness gives web designs the heart and soul visitors find appealing.

The same thing mixing photos with graphics. Using real photographs mixed with illustrations or graphics communicates a really customized message.

Whether photos of products or people, these images can more fully support branding and help websites stand out from the crowd.

Overlapping original graphics on top of real photographs creates a memorable visual, which lends itself to letting your creativity go wild.

To make the most of this trend’s flexibility, be sure to match the style of the illustrations and graphics with your brand personality.